An AI-first website, ready for Series C.
A consolidated Webflow platform across six locales that positions Plancraft as an AI-first company, gives your team a scalable CMS with country filters, and goes live in the week of 4 January 2027.
What we heard from you.
Based on our conversations, this is our understanding of where Plancraft stands today and where you want to go. If we got anything wrong, tell us. This is the foundation the whole proposal is built on.
Challenges today
- Hundreds of pages with uncontrolled dependencies and language bugs
- CMS references leak German content into other locales
- No asset library, naming conventions or CSS governance
- Technical debt delays campaigns and international rollouts
Where you want to go
- AI-first positioning, visibly less startup
- Higher organic visibility across all six markets
- Fewer, better pages the team maintains independently
- A scalable foundation, ready for Series C and beyond
Our track record.
What's included.
Kickoff
- Joint kickoff in CW39: scope, roles, weekly delivery rhythm and tooling locked with your team
- Walkthrough of your sitemap, navigation and keep list per country
- Shared workspace setup: Figma structure, feedback channel, staging
- Review cadence for your wireframes: we challenge every weekly batch from a design and conversion angle
Web design
- ~3 independent design directions at project start, developed in parallel with your team's own directions
- Final UI designs in Figma for up to 35 unique pages
- Mobile covered through the responsive component library; full mobile designs for the homepage and two key pages (e.g. feature, industry)
- Evolution of the existing brand, no rebranding: base colors and logo stay, at most one color added, the CTA color reserved exclusively for CTAs
- Design components system (e.g. buttons, form fields, navigation, cards)
- Hover, focus, and active states for key UI elements
- Organized and labeled Figma file for seamless handoff to development
Mockups & illustrations
- Overhauled, simplified product mockups: not trade-specific, reusable across all markets, up to 40 assets
- Professionalized icon set aligned with the new design direction: unicolor, modern, scalable SVG, up to 20 assets
- Simplified illustration language: linear icons and light SVG animation instead of heavy Lottie animation
- Delivery in formats optimized for Webflow, Pitch, Keynote, or slides (SVG, PNG, MP4)
Webflow development
- Fully developed Webflow website based on the final approved designs
- Responsive implementation for desktop, tablet, and mobile
- CMS setup for dynamic content (e.g. blog posts, case studies)
- Global styles and classes for scalable design system
- Component library for easy reuse by the marketing team
- UX animations (e.g. hover effects, page transition)
- Implementation of on-page SEO & AEO structure per your SEO team's spec (meta data, alt-tags, heading structure, schema markup, llms.txt)
- GDPR compliant cookie banner implementation
Content & SEO migration
- Content migration from the old website to Webflow across all locales
- Implementation of redirects for legacy URLs based on your SEO team's redirect mapping
- Migration of all internal links
Localization
- Auto-translated drafts prepared in Figma, based on your tone-of-voice guidelines and trade-specific terms; your country managers review and refine
- Adding the refined content in Webflow per language/region (text import, layout review, localized SEO tags)
Quality assurance & launch support
- Cross-browser testing (Chrome, Safari, Firefox, Edge)
- Responsive testing on key breakpoints (desktop, tablet, mobile)
- Functionality checks (e.g. forms, buttons, animations, CMS items)
- Support during go-live window
Post-launch support
- 40 hours of free post-launch support to address items that were out of scope, available for 21 days after launch. Valued at 100 EUR/h, included at no cost
- Assistance with onboarding your team to Webflow Editor & CMS
Not included
- Research: Plancraft leads it and delivers the final sitemap and keep list per country as input to the IA and wireframe phase
- SEO/GEO strategy, keyword research, redirect mapping and SEO QA: owned by your SEO lead; magier implements the resulting spec
- Tracking and analytics setup: handled Plancraft-internally with your existing tooling
- Wireframes, copywriting and final content: Plancraft's team wireframes all pages and writes the copy, delivered per the weekly schedule in the assumptions
- Marketing landing pages on software.plancraft.com: separate second project, scoped once timing is decided
- Third-party costs: Webflow hosting plan, domains, paid integrations, billed directly by the provider
- Configuration inside external tools (HubSpot, Pipedrive, etc.): form embeds are provided by Plancraft
Results from our clients.
How we work.
Live in the week of 4 January 2027.
Each bar is a phase; where bars overlap, the work runs in parallel. Kickoff in CW39. Web design starts in CW40: the first 1.5 weeks lock the design directions, page designs follow. Development starts in CW44, running parallel to the remaining design work. The wireframes come from your team, starting right after kickoff: the homepage wireframe is ready for the start of CW40, then 10 wireframes at the end of each week until all pages are covered by the end of CW42. Launch lands in CW2, the week of 4 January 2027.
Your investment.
Indicative pricing based on the requirements we understood so far, assuming 35 unique pages (to be confirmed together). Use the −/+ controls to adjust the quantities: prices and the total update live. The project minimum is 60.000 EUR; the total will not drop below it. Let's discuss your questions and feedback in detail. The scope above is covered in full; anything beyond gets flagged and aligned before work starts.
| KickoffJoint kickoff, sitemap and keep list walkthrough, workspace setup, weekly wireframe review | Included |
| Web design35unique pages, responsive, full component system. The page count also drives development and localization pricing | 18.500 EUR |
| Webflow developmentCMS architecture, component library, SEO implementation; scales with the page count above | 23.750 EUR |
| Mockups & icons40simplified product mockups and 20 custom icons, parallel to development, no timeline impact | 10.000 EUR |
| Lottie animations0minimal SVG/Lottie animations at 500 EUR each; can also be added after launch, no timeline impact | Optional |
| Localization5additional locales on top of the German base: text import, layout review, localized SEO tags | 10.750 EUR |
| Content & SEO migrationFull transfer across all locales, redirect implementation per your SEO team's mapping | 4.000 EUR |
| Speed DeliveryAdditional design and development capacity, development running parallel to design, so the launch lands in the week of 4 January 2027 | 4.000 EUR |
| Quality assurance & launch supportCross-browser, responsive & functionality testing, go-live support | Included |
| Post-launch support (40 hours)Out-of-scope fixes & Webflow onboarding, 21 days after launch, valued at 100 EUR/h | 4.000 EURIncluded |
| Subscription creditYour design subscription is paused during the project; 50% credited for October, November and December | − 4.500 EUR |
| Your investment | 66.500 EUR |
All prices net, subject to statutory VAT.
Add-ons
Toggle what you need and the total updates.
Payment
upfront
at project start
at start
of development
after launch & handover, within 14 days;
settles the final scope
Validity
This offer is valid until 18 September 2026. After that, it may change based on our workload.
Iterations
Each deliverable includes two feedback rounds. Additional iterations or out-of-scope requests at 100 EUR/h, only after your written approval.
What we're counting on from your side.
The working assumptions the price and timeline are built on.
Onboarding & project kickoff
- Plancraft completes all assigned onboarding materials (briefing documents, brand discovery questionnaires) before project kickoff
- Plancraft provides brand assets (logos, brand guidelines) and access credentials before project kickoff; content and imagery follow the wireframe schedule below
- Plancraft delivers the final sitemap and navigation structure at project start
- Plancraft delivers the homepage wireframe for the start of CW40 (design direction kickoff); 10 wireframes are delivered at the end of each week from CW39, so all pages are covered by the end of CW42
- Copy is at least 90% final and delivered with each wireframe; secondary pages (e.g. blog overview) can reuse current site content; if the first copy isn't ready, design directions start from the current homepage
- Plancraft's SEO lead delivers meta tags, descriptions and URL recommendations per page before that page's build slot
Content & asset delivery
- magier transfers CMS content from the current site as part of the migration; Plancraft's team writes the source copy, magier prepares auto-translated drafts in Figma, and Plancraft's country managers review and refine them
- Images compressed to less than 1MB; videos as mp4 or links to mp4 files hosted on the client's own server
- All content delivered (copy, images, videos) must be final and approved by the client prior to delivery
Feedback & communication
- Deliverables (designs, staging links) are reviewed and approved within 24 hours of receipt, unless otherwise agreed; we return feedback on your wireframes just as fast
- All feedback is consolidated and communicated via the designated channel (Figma, Outlign or BugHerd); feedback outside of it cannot be taken into calculation
Access & responsibilities
- Plancraft ensures timely access to all necessary third-party platforms (Webflow, Google Analytics, Figma) and remains responsible for related costs and terms
- Plancraft secures all legal approvals and compliance checks (data protection, imprint, terms of use) before go-live
- If key stakeholders are unavailable for a prolonged period, the client notifies magier in advance and appoints a temporary point of contact
- No custom code or integrations beyond the explicitly listed scope
Iterations & additional work
- Each deliverable (design directions, moodboards, a batch of 3 to 5 subpages) includes up to two feedback and revision rounds
- An iteration is a round in which the client reviews and gives feedback on a deliverable or stage of a phase
- Additional iterations beyond scope: 100 EUR/h net, only after written approval
- Out-of-scope change requests: 100 EUR/h net, only after written approval
What clients say when we're not in the room.
As a VC-backed startup growing fast, we didn't have time for a six-month project. We needed someone fast, and magier proved they could deliver. Their Webflow expertise and past work impressed us, and in the end, we were super happy with the outcome. Magier was always on the project together with us - we felt like they were part of our team. I've never seen that in other agencies. They were fast, bold, and innovative. I would totally recommend them.
Working with Magier feels like having an entire design and web team plugged directly into our marketing engine. They move fast, they think with us, and they enabled us to execute ideas we simply didn't have the resources for before.
We partnered with Magier to relaunch our entire CI and website, and the experience was outstanding. The team delivered excellent work - communication and execution exceeded our expectations. If you want a website that stands apart with a uniquely creative interpretation of your CI, Magier is the partner to choose. Big thanks to the whole team! :)
I used maybe 5-6 other design/webflow agencies before finding Magier. All the usual ones you get FB ads for... I think I found Magier through my Y-combinator network... been super impressed with the quality of the design and Webflow development. Like, they've been able to do everything I threw at them. Also, they've worked well alongside our SEO agency and even provided many unsolicited speed improvements etc. Can't recommend them enough.
After our rebranding, we needed a partner to help us build a new website in Webflow - and Magier stepped in seamlessly. From day one, they were committed, enthusiastic, and solution-oriented, tackling every challenge we faced with ease. Communication was always smooth and effortless, making the entire process stress-free. Thanks to their dedication, we launched our brand-new website on schedule, despite a tight deadline. It was a fantastic experience, and we highly recommend the Magier team!
What a great pleasure it is to work with the design team at magier!! The team is very talented and customer focussed. From the moment you start working with them, it feels like a partner who is focussed at solving your problems. Their support post delivery was fantastic - helping quickly resolve any small issue that came up or in some cases doing some quick design revisions based on user feedback. In summary, if you are looking for a long term partner who keep you first, look no further!