An AI-first website, ready for Series C.
A consolidated Webflow platform across six locales that positions Plancraft as an AI-first company, gives your team a scalable CMS with country filters, and goes live before the end of 2026.
What we heard from you.
Based on our conversations, this is our understanding of where Plancraft stands today and where you want to go. If we got anything wrong, tell us. This is the foundation the whole proposal is built on.
Challenges today
- Hundreds of pages with uncontrolled dependencies and language bugs
- CMS references leak German content into other locales
- No asset library, naming conventions or CSS governance
- Technical debt delays campaigns and international rollouts
Where you want to go
- AI-first positioning, visibly less startup
- Higher organic visibility across all six markets
- Fewer, better pages the team maintains independently
- A scalable foundation, ready for Series C and beyond
Our track record.
What's included.
IA, content strategy & wireframes
- Joint phase with your team: we build on your research, sitemap and keep list per country
- Sparring on page and CMS logic, e.g. one flexible template vs. custom pages for features and trades
- Low-fidelity wireframes in Figma for the core pages
- Notes on functionality (e.g. CTA behavior, scroll sections)
- Wireframes provided in view-only Figma link
Web design
- Final UI designs in Figma for up to 40 unique pages
- Responsive designs for desktop and mobile
- Visual styling aligned with brand identity (colors, fonts, icons, imagery)
- Design components system (e.g. buttons, form fields, navigation, cards)
- Hover, focus, and active states for key UI elements
- Organized and labeled Figma file for seamless handoff to development
Mockups, illustrations & lotties
- Overhauled, simplified product mockups: not trade-specific, reusable across all markets, up to 30 assets
- Professionalized icon set aligned with the new design direction: unicolor, modern, scalable SVG, up to 20 assets
- Delivery in formats optimized for Webflow, Pitch, Keynote, or slides (SVG, PNG, MP4)
Webflow development
- Fully developed Webflow website based on the final approved designs
- Responsive implementation for desktop, tablet, and mobile
- CMS setup for dynamic content (e.g. blog posts, case studies)
- Global styles and classes for scalable design system
- Component library for easy reuse by the marketing team
- UX animations (e.g. hover effects, page transition)
- On-page SEO & AEO structure (titles, meta descriptions, alt-tags, heading structure, schema markup, llms.txt)
- GDPR compliant cookie banner implementation
Content & SEO migration
- Content migration from the old website to Webflow across all locales
- Setup of 301 redirects for legacy URLs to maintain SEO rankings
- Transfer of images, assets, and downloadable files
- Migration of all internal links
- Deactivation plan for legacy website (if hosted elsewhere)
Localization
- Adding content for additional languages/regions (text import, layout review, SEO tags)
Quality assurance & launch support
- Cross-browser testing (Chrome, Safari, Firefox, Edge)
- Responsive testing on key breakpoints (desktop, tablet, mobile)
- Functionality checks (e.g. forms, buttons, animations, CMS items)
- SEO basics verified (meta tags, alt-texts, semantic heading structure)
- Domain setup guidance and DNS record configuration support
- Webflow Optimize & Analyse integration
- Support during go-live window
Post-launch support
- 40 hours of free post-launch support to address items that were out of scope, available for 21 days after launch. Valued at 100 EUR/h, included at no cost
- Assistance with onboarding your team to Webflow Editor & CMS
Not included
- Research: Plancraft leads it and delivers the final sitemap and keep list per country as input to the IA and wireframe phase
- Copywriting, translations and final content: Plancraft produces all copy in Figma, rolling until 8 December
- Marketing landing pages on software.plancraft.com: separate second project, scoped once timing is decided
- Third-party costs: Webflow hosting plan, domains, paid integrations, billed directly by the provider
- Configuration inside external tools (HubSpot, Pipedrive, etc.): form embeds are provided by Plancraft
Results from our clients.
How we work.
17.5 weeks from kickoff to launch.
Each bar is a phase. Where bars overlap, the work runs in parallel; development starts once design is fully approved, localization once development is done. Assumes kickoff on 14 September: wireframing starts right away and builds on your IA and content strategy as it wraps. The standard timeline lands launch in the second week of January. Speed Delivery pulls it forward to the turn of the year.
Your investment.
Indicative pricing based on the requirements we understood so far, assuming 40 unique pages (to be confirmed together). Let's discuss your questions and feedback in detail. The scope above is covered in full; anything beyond gets flagged and aligned before work starts.
| IA, content strategy & wireframesBuilt on your research and keep list, wireframes for the core pages | 7.000 EUR |
| Web designUp to 40 unique pages, responsive, full component system | 17.250 EUR |
| Webflow developmentCMS architecture, component library, SEO & tracking | 23.000 EUR |
| Mockups & icons30 simplified product mockups and 20 custom icons, running parallel to development | 8.000 EUR |
| Localization5 additional locales; Austria runs on the German base, so only 4 are charged | 11.500 EUR9.250 EUR |
| Content & SEO migrationFull transfer across all locales, 301 redirects, SEO preserved | 7.000 EUR |
| Quality assurance & launch supportCross-browser, responsive & functionality testing, go-live support | Included |
| Post-launch support (40 hours)Out-of-scope fixes & Webflow onboarding, 21 days after launch, valued at 100 EUR/h | 4.000 EURIncluded |
| Included at no costThe 5th locale (Austria) and 40 hours of post-launch support are on us | 6.250 EUR in value |
| Your investment | 71.500 EUR |
All prices net, subject to statutory VAT.
Add-ons
Toggle what you need and the total updates.
Payment
33% upfront
at project start
33% at start
of development
34% after launch
& handover
Validity
This offer is valid until 18 September 2026. After that, it may change based on our workload.
Iterations
Each deliverable includes two feedback rounds. Additional iterations or out-of-scope requests at 100 EUR/h, only after your written approval.
What we're counting on from your side.
The working assumptions the price and timeline are built on.
Onboarding & project kickoff
- Plancraft completes all assigned onboarding materials (briefing documents, brand discovery questionnaires) before project kickoff
- Plancraft provides all required assets (logos, brand guidelines, content, imagery, access credentials) before project kickoff
- Plancraft delivers final, approved copy per page and locale in Figma before that page's build slot; development starts 9 November, so the first batch of approved copy is ready by then
- Plancraft provides meta tags and descriptions before project kickoff
Content & asset delivery
- magier transfers CMS content from the current site as part of the migration; Plancraft prepares all copy and translations in Figma
- Images compressed to less than 1MB; videos as mp4 or links to mp4 files hosted on the client's own server
- All content delivered (copy, images, videos) must be final and approved by the client prior to delivery
Feedback & communication
- Deliverables (wireframes, designs, staging links) are reviewed and approved within 24 hours of receipt, unless otherwise agreed
- All feedback is consolidated and communicated via the designated channel (Figma, Outlign or BugHerd); feedback outside of it cannot be taken into calculation
Access & responsibilities
- Plancraft ensures timely access to all necessary third-party platforms (Webflow, Google Analytics, Figma) and remains responsible for related costs and terms
- Plancraft secures all legal approvals and compliance checks (data protection, imprint, terms of use) before go-live
- If key stakeholders are unavailable for a prolonged period, the client notifies magier in advance and appoints a temporary point of contact
- No custom code or integrations beyond the explicitly listed scope
Iterations & additional work
- Each deliverable (design directions, moodboards, a batch of 3 to 5 subpages) includes up to two feedback and revision rounds
- An iteration is a round in which the client reviews and gives feedback on a deliverable or stage of a phase
- 10% of the total price is reserved for post-launch adjustments: revisiting an approved deliverable goes on the post-launch list and is handled from these reserved hours after go-live. This keeps the project on schedule and does not apply to new deliverables
- Additional iterations beyond scope: 100 EUR/h net, only after written approval
- Out-of-scope change requests: 100 EUR/h net, only after written approval
What clients say when we're not in the room.
As a VC-backed startup growing fast, we didn't have time for a six-month project. We needed someone fast, and magier proved they could deliver. Their Webflow expertise and past work impressed us, and in the end, we were super happy with the outcome. Magier was always on the project together with us - we felt like they were part of our team. I've never seen that in other agencies. They were fast, bold, and innovative. I would totally recommend them.
Working with Magier feels like having an entire design and web team plugged directly into our marketing engine. They move fast, they think with us, and they enabled us to execute ideas we simply didn't have the resources for before.
We partnered with Magier to relaunch our entire CI and website, and the experience was outstanding. The team delivered excellent work - communication and execution exceeded our expectations. If you want a website that stands apart with a uniquely creative interpretation of your CI, Magier is the partner to choose. Big thanks to the whole team! :)
I used maybe 5-6 other design/webflow agencies before finding Magier. All the usual ones you get FB ads for... I think I found Magier through my Y-combinator network... been super impressed with the quality of the design and Webflow development. Like, they've been able to do everything I threw at them. Also, they've worked well alongside our SEO agency and even provided many unsolicited speed improvements etc. Can't recommend them enough.
After our rebranding, we needed a partner to help us build a new website in Webflow - and Magier stepped in seamlessly. From day one, they were committed, enthusiastic, and solution-oriented, tackling every challenge we faced with ease. Communication was always smooth and effortless, making the entire process stress-free. Thanks to their dedication, we launched our brand-new website on schedule, despite a tight deadline. It was a fantastic experience, and we highly recommend the Magier team!
What a great pleasure it is to work with the design team at magier!! The team is very talented and customer focussed. From the moment you start working with them, it feels like a partner who is focussed at solving your problems. Their support post delivery was fantastic - helping quickly resolve any small issue that came up or in some cases doing some quick design revisions based on user feedback. In summary, if you are looking for a long term partner who keep you first, look no further!